Diegem, Belgium and Dublin, Ireland – 03 September 2007 - McDonald's Belgium and its franchisees announce today that they have selected free-hotspot.com to provide FREE Wi-Fi in their restaurants. Effective immediately, McDonald's customers will be able to surf the web, check their email, download music, play online games and otherwise make use of the Internet as they would at home or in the office.
"We have adopted this FREE Wi-Fi service to meet the changing needs of our clientele," said Kristof Vanonckelen, IT Manager of McDonald's Belgium. "As the Internet comes to play a larger role in our everyday lives, more and more people are looking for ways to go online while away from home," he added. "McDonald's Belgium is committed to actively responding to the input we receive from our customers and our franchisees, and offering FREE Wi-Fi is one more example of that commitment."
The McDonald's decision was praised by Joe Brunoli, Vice President of HotSpot Market Development for free-hotspot.com. "McDonald's is a worldwide market leader, and this latest initiative shows why they continue to set the standard in their industry," he said. "We are pleased to be working with McDonald's Belgium to enhance their customers’ experience, to support their franchisees to further expand the availability of free Wi-Fi in Belgium."
McDonald's Belgium locations offering FREE Wi-Fi can be found at www.mcdonalds.be or the online directory at
www.free-hotspot.com.
About McDonald's:
McDonald's is the largest fast food chain in the world, with more than 30,000 McDonald's restaurants serving more than 48 million customers each day in more than 100 countries. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local entrepreneurs; in Belgium, 22 franchisees manage 55 of the 57 McDonald's restaurants across the country. With over 25 million customers served each year, McDonald's Belgium and its franchisees stay in touch with their customers and their co-workers to ensure that McDonald's remains one of the most popular places to dine out in Belgium.
Press contacts:
Stephan De Brouwer
McDonald’s Belgium
Director of Communications & Development
Phone: + 32 2 716 04 40
Molly Verbeeck
Porter Novelli
Phone: + 32 2 413 03 40
e-mail: molly.verbeeck@porternovelli.be
About free-hotspot.com:
free-hotspot.com operates the world’s largest free wireless network with over 1,600 FREE HotSpot locations in 16 countries throughout Europe. The company’s HotSpots are located in hotels, cafés, restaurants, pubs, petrol stations and other public venues. To gain access to the free-hotspot.com’s free wireless Internet service, users agree to watch an advertisement. For this innovation, free-hotspot.com received the prestigious WBI (Wireless Broadband Innovation) Award for Best Public Wi-Fi Product 2006. The profitability of the company’s programme for HotSpot operators was also recognised when free-hotspot.com was named “Best Business Idea” for the hospitality industry at the 2006 FIZZZ Awards in Germany.
free-hotspot.com supports an active user community and provides free wireless Internet service to more than 300,000 people each month. The company operates the industry’s most comprehensive directory of free HotSpots which currently lists more than 17,000 free wireless internet locations worldwide.
To learn more about the free HotSpot programme or to find the free HotSpot nearest you, please visit: www.free-hotspot.com.
Press contacts:
Emma Keenan / Johanna Toiviainen
Open2Europe
Phone: +33 1 55 02 14 59/58
e-mail: e.keenan@open2europe.com /
j.toiviainen@open2europe.com
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